An Instagram influencer model who built a massive following on social media says she’s now a millionaire through her social media career.
According to The U.S. Sun, millionaire Instagram influencer model Alexa Collins, of Miami, said she dropped out of college at age 21 to pursue her modeling dreams.
That decision has apparently paid dividends, with 1.2 million followers on Instagram, a million in the bank and a deluxe pad with a pool.
“I’m a millionaire now, I made my first $1m right before I hit a million followers, that felt pretty awesome,” Collins said in a recent interview.
“I started to create a little fan base of both men and women. From the minute I wake up at 7.30am, I spend the whole day on social media – I’m always very busy.
I dropped out of college & made $1m on Instagram by 25 – I bought a four-bed house with a pool & now celebs chat me up
“My boyfriend Tom and I have even bought a house together. It’s a four-bedroom home, we have a pool in the backyard. It’s really nice and it’s our first home, so we’re excited,” she told The Sun.
The millionaire influencer model says she first launched her Instagram in 2014 and began treating it like a full-fledged business soon after.
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“At the time I didn’t see it as a full-time job, I always thought it would be something on the side — but I knew Instagram was the way things were going to go,” she said.
According to The Daily Star, she faced pushback from her family when she attempted to pursue modeling online as her career.
As Alexa’s platform grew to a huge size, she bagged business deals with huge brands like PrettyLittleThing, Urban Decay and Blue Ice Vodka.
Model who dropped out of university earns million as influencer before hitting 25
“They were set on me going to school, but I told them ‘guys you have to listen to me, understand this is the new age and what I’m going to do,’” the now-millionaire Instagram influencer model said.
Collins said anyone interested in working as an influencer should be aware of a few things.
“You need about 50,000 followers to start making money, that’s when you become a micro-influencer,” Collins said, explaining she grew her following by “posting more about my life, my routine, how I go to photo shoots and create content.”
Collins spoke with Business Insider last year as well, documenting how she pitches her following and brand to businesses for sponsorship opportunities, and explaining how she built a media kit tailored to her strengths.
With 1.2 million followers on Instagram and over 400,000 TikTok fans, Collins now works with the talent management agency Johnson Sports Entertainment, which also represents NFL players and professional golfers, to secure deals with brands.
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“I started this a while ago, and it takes a really long time to build a following on an app,” the Instagram influencer model turned millionaire said. “I work with a lot of clothing and swimwear and makeup and hair brands. A lot of girly stuff.”
“Most brands now are putting together deals where they’ll be like, ‘Our deal will be two [Instagram] posts and one TikTok, or two [Instagram] posts and one YouTube video,’” Collins said.
“They’re doing bundles now because they want to take advantage of each platform.”
Social media influencers like OnlyFans model Belle Delphine have also reported recent financial success from their online followings, with Delphine reportedly making $1.2 million a month off her platforms.
Delphine noted that she will continue down the road for as long as it’s profitable, noting that her success on OnlyFans is not the norm by any standard.
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